WHY GO PRIVATE LABEL?
Selling generic Chinese products competes on price alone. Building your own brand — with custom packaging, your logo, and your local positioning — protects margin, builds customer loyalty and creates a defensible business.
4 STEPS TO YOUR OWN BRAND
From idea to your first branded container in 60–90 days.
1. DISCOVERY
Tell us your brand vision, target market, SKUs & budget. We'll respond with feasibility & price.
2. DESIGN
Logo, packaging, label artwork — done by Ratel's in-house designers (or use yours).
3. SAMPLE
Pre-production samples shipped within 14–21 days for your approval and market test.
4. PRODUCE
Mass production after sample sign-off. QC every batch. Ship to your warehouse.
WHAT YOU CAN CUSTOMIZE
Every part of the product experience — from inside the box to outside the carton.
YOUR LOGO & LABEL
Custom-printed labels, hot-stamping on metal parts, silk-screen on packaging.
CUSTOM PACKAGING
Color box, blister pack, polybag with your design. Local language, local imagery.
PRODUCT COLOR & FINISH
Custom color-ways for plastics & fabrics. Matte / gloss / metallic finishes.
SPECS & FEATURES
Tweak materials, capacity, dimensions or features for African operating conditions.
USER MANUALS
In English, French, Hausa, Swahili, Amharic — whatever your market needs.
RETAIL DISPLAYS
Counter displays, end-cap signs, dealer kits — all branded to your identity.
OEM MOQ & PRICING
Honest minimums — no inflated MOQs designed to push you into deals you don't need.
LIGHT OEM
500 pcs/SKU
- Custom logo on existing product
- Stock packaging + your sticker label
- 4–5 week turnaround
- Best for: testing your brand
FULL OEM
1,000–3,000 pcs/SKU
- Custom logo, packaging, manual
- Color/finish customization
- 6–8 week turnaround
- Photo & video before shipping
- Best for: serious brand-building
ODM
5,000+ pcs/SKU
- Original product design
- Spec / feature customization
- Mold tooling fee may apply
- 10–14 week turnaround
- Best for: market-defining products